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Strategic Solutions when Brands Expand Internationally

Introduction – An overview of modern marketing complexities when taking a brand overseas The contemporary business landscape is evolving at an unprecedented pace, ushering in a new era of challenges and opportunities for small and medium-sized enterprises (SMEs). One of the key avenues for growth is international expansion, a strategic

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Building Your Brand Online for Maximum Sales Growth

Introduction In today’s digital age, building a brand online transcends mere visual aesthetics; it encompasses the creation of a digital identity that speaks to your audience. It’s about crafting an online persona that is authentic, engaging, and resonates with your target market. This online identity comprises your website, social media

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Protecting Intellectual Property as an SME Expands Internationally

Introduction In today’s interconnected world, small and medium-sized enterprises (SMEs) are increasingly looking beyond their local borders to tap into global opportunities. International expansion offers SMEs the promise of growth, increased market reach, and heightened competitiveness on a global scale. As SMEs embark on their international growth journey, it is

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The Future of Selling

In the ever-evolving landscape of business, the art of selling has undergone a seismic shift. The traditional image of a salesperson with a briefcase and a persuasive pitch is no longer sufficient in today’s digital age. The future of selling is here, and it’s being reshaped by technology, data, and

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Hybrid work is here to stay—are SMEs ready?

Hybrid work, which refers to a combination of remote and in-person work, has become increasingly popular in the wake of the COVID-19 pandemic. It is believed that hybrid work is the future, and every organisation will need to adopt a new operating model that accommodates this new way of working.

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Leveraging TikTok on Your Branding Journey

In the dynamic world of digital marketing, how can you leverage the latest social media platform—TikTok—to engage your target audience effectively? Here are some TikTok best practices that SMEs should take note of when creating content to cut through the social media clutter: 💡 Ensure that your content drives real

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How Sustainability Can Create Value for Businesses

What do the Paris Agreement in 2015, the United Nations Sustainable Development Goals (SDGs), and Singapore Green Plan 2030 have in common? They provide big-picture direction and deep insights for companies to better understand environmental, social, governance (ESG) and sustainability. This in turn allows companies to engage their shareholders and

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